The Greatest Way On How To Price Your E-books
by: Seth Chong
When you think about pricing your ebook, what do you think of first?
Which aspects of pricing your ebook are important, which are essential,
and which ones can you take or leave?
You've written and compiled an ebook. Now you have to
decide how much to charge for it. Finding the right
price is essential to the success of your product. If
you charge too little, people will think it's of
little value, and they won't purchase it, or even it
they do buy your book, you will have to sell thousands
of copies to get to the point where you can begin to
see a profit.
If you price it too high when compared with your
competition, you will find yourself steadily lowering
the price, which will cause you all kinds of
new problems in the future. For example, if you sell
your ebook at first for $39.99, and later reduce it to
$24.95, don't you think the people who bought it for
$39.99 are going to be dissatisfied?
Choosing the right price for your ebook is one of the
most critical parts of the marketing process. The
first rule of pricing ebooks is to never underprice.
Determine the highest price your audience can afford,
and then if you find your book isn?t selling, you can
always reduce the price. Before you take that step,
make sure you are promoting your book like crazy on
the Internet and on websites.
The price should be aimed at bringing in profits,
but you should never forget that price is one of the
factors that people use in judging the value of your ebook
before they buy it. So always start with the highes
price, and then launch a mega-marketing campaign.
Pricing an ebook is particularly difficult because
ebooks are a fairly new commodity. Since they are
digital, the value of an ebook is as confusing as the
understanding of what digital actually is to the
average layperson.
This means that we must look at ebooks in a different
light in order to determine their actual worth.
Let's look at the difference between a book in print
and an ebook. A printed book is an object you can hold
in your hand, store on your bookshelf, even hand down
to the next generation. It is priced on factors such
as paper stock, design and production costs, and
marketing.
But the fact that unites ebooks and print books is
that they are composed of ideas. It is the ideas in
these books that have the ability to change, or
possibly transform, people's lives.
What do you think an idea is worth when evaluated
against the cost of paper and ink?
It is the IDEAS that are valuable! That is how you
determine the cost of your ebook.
What should I charge for my ideas?
There are all different formulas and methods for
determining the correct price for your ebook. Let's
begin with honing in on your ultimate goals.
Decide if your goal is to get wide distribution and
maximum exposure. This goal is aimed at drawing
customers to your business or service, or to
establishing the credibility of your reputation. If
this is your main goal, you should aim to keep your
price on the low side.
Some authors have even priced their ebooks at a
profit loss to draw a high number of new customers.
The key is to find a price that maximizes your profits
and the number of books you sell.
This is an excellent pricing strategy if you are
looking to acquire long-term customers. Long-term
customers are extremely likely to buy from you again
and again as long as the first ebook they buy is of
exceptional quality and beneficial to the customer.
Now that we've covered those aspects of pricing your
ebook, let's turn to some of the other factors that
you need to take some time in considering.
However, if your book contains valuable and more
importantly NEW information, references, or techniques
then you should aim to price it on the high end.
(continued...)
The Greatest Way On How To Price Your E-books
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About The Author
Seth Chong is the owner of IMViral, one of the largest, greatest viral Internet Marketing Newsletter which is being spread around the world, you can sign up for the Newsletter(worths $297) for Free at http://www.IMViral.com.
sethchong@imviral.com
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